The Importance of SEO

The Importance of SEO

SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over...
The Secret to Creating a Powerful Brand

The Secret to Creating a Powerful Brand

A list of 2016’s most powerful brands was recently released by Tenet Partners, a brand and marketing consultancy that ranks companies with positive brand perceptions and business performance every year. Coca-Cola, Hershey, Bayer, Walt Disney and Apple were the top...