Data-Driven Marketing

Data-Driven Marketing

Data is an incredibly useful tool when developing your marketing strategy. It predicts outcomes, identifies trends, targets markets, and drives personalization. Using data in the right way can take your marketing efforts from good to great. For example, a piece of...
Omni-Channel Marketing

Omni-Channel Marketing

Did you know the average person receives over 2,900 marketing messages a day? With advertisements everywhere, it’s more important than ever to make sure your message isn’t just reaching potential customers, but actually sinking in.  Omni-channel marketing is an...
Tap Into Life Stage Marketing!

Tap Into Life Stage Marketing!

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant...
5 Uses for QR Codes

5 Uses for QR Codes

Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...