The Rise of Direct Mail in a Digital Era

The Rise of Direct Mail in a Digital Era

In the new age of digital advertising, direct mail remains a tried and true method to reach customers and grow your business. Technology advances that have made digital advertising the go-to have also opened up new possibilities for direct mail. Data-driven campaigns...
Simplify Printing with Inline!

Simplify Printing with Inline!

When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It’s easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But...
Starting Your Career With Mittera

Starting Your Career With Mittera

Mittera is looking for new talent! Find us at the University of Wisconsin-Stout Career Fair next week. Below, hear from Eric Kuhn, a Mittera sales representative and a UW-Stout alum. My journey into the printing industry began when I was a sophomore in high school,...
Direct Mail Meets Digital Integration

Direct Mail Meets Digital Integration

Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...
Practicing Good Customer Service

Practicing Good Customer Service

A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience.  They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...