I have been working in the printing industry for almost 23 years. A lot has changed during my career—new technology, new partners, new responsibilities… The list goes on. But one thing that hasn’t changed in all my time in the business is the importance of good old-fashioned customer service. You probably hear about it all the time. “Put the customer first,” and, “The customer is always right.” It may sound cliché, but it could not be more true.

In my office, I have my customer service mantra framed on the wall. It’s called “Because the Customer” (1994) from the Positive Can-Do Attitude Series. I look at it every day to remind myself why I do what I do. It reads:

Because the customer has a need, we have a job to do.

Because the customer has a choice, we must be the better choice.

Because the customer has sensibilities, we must be considerate.

Because the customer has an urgency, we must be quick.

Because the customer is unique, we must be flexible.

Because the customer has high expectations, we must excel.

Because the customer has influence, we have the hope of more customers.

Because of the customer, we exist!

I like to think of myself as an employee of my customer. What can I do to meet their needs? How can I exceed their expectations? If I am not serving my customer effectively, nothing else matters. Making time to listen, double-checking the quality of my work, and keeping the customer well-informed are all little things that make a big difference. Giving them my best brings me joy, because the customer is the reason I’m here.

Above all else, Mittera values our customers, and I am proud to be part of a team that is committed to giving them the very best.

-Chris Boatwright, Business Manager/Mudd

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