Our Take.

MITTERA: Print and Creative Services Blog

Hacking Your Mind – Social Engineering

Hacking Your Mind – Social Engineering

Last week, a global fast-spreading ransomware attack, WannaCry attacked hundreds of thousands of systems in over 150 countries. While it was spreading at a rapid pace it had a lot of flaws. The stereotypical hacker sits in his basement, types away on his keyboard, and...

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Principal Charity Classic

If you had the chance to spend three days outside with free food and drinks, wouldn’t you take it? Each year Mittera partners with the Principal Charity Classic and we get to do just that. The first thought that comes to mind when someone thinks “Principal Charity...

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The Customer Speaks: Making Sense of Customer Feedback

At Mittera Group, we strive to bring the best service and quality to our customers by getting the job done right. We anticipate customer needs and deliver value to them.  We are always looking to improve our processes, and embrace and remain responsive to change, to...

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Engage More with Social Media Marketing

If your company or brand has already embraced social media as the marketing platform giant that it is, then this blog post is mere vindication. However, if you are not one of those brands, pay close attention. No matter your business or industry, you and your brand...

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Behind the Camera: VR360 Video Production

Not too long ago, we wrote about the many ways VR360 video can be consumed. Today we’re going to look a little behind the scenes at how we produce VR360 video content. VR360 video, at its core, utilizes multiple conventional cameras in a fixed position to capture a...

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Stunning Food Photography Facilitates Communication

A surefire way to capture my attention is to mention something delicious. I am all ears when the conversation focuses on food. I have always loved to eat and cook, but there’s so much more that piques my interest within the culinary realm. I want to know...

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The Rise of VR360 Video

A couple weeks ago, we covered the basics of VR360 video and just scratched the surface. The ability to consume VR360 video content has exploded in the last six to twelve months, with no end in sight. Today, I want to go over some of these channels and what they bring...

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Delivering Experiences You Never Dreamed: Presenting VR360

The unpredictable world of virtual reality (VR360) video has been a modern day (and digital) Wild West. Competing standards, technologies, codec requirements and even the name itself (something we struggle with internally when referring to our VR360 video offerings)...

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Database Normalization: One is the Loveliest Number

It might sound like a no brainer, but a major goal of a data analyst is to spend more time analyzing data and less time retrieving and cleaning it. Embracing data normalization is a great way to ensure you spend your time analyzing data, not looking for it. There are...

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Let’s Get Phygital

It wasn’t long ago designers divvied up in two distinct rivalries: Print vs. Digital. Print designers mocked the web’s poor user experience with its screeching dial-up noise, slow load times, and chained-to-a-desk requirement. Web designers lorded over the virtues of...

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A message from the new J.B. Kenehan General Manager

This year marks a new adventure for me at Mittera Group as the General Manager of J.B. Kenehan. After nine years working within the Mittera Group companies at Rock Communications, Colorfx-Urbandale, and Colorfx-Waverly, this is the fourth Mittera Group branch that...

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We Put the “Custom” in Customer Service

Customer care is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re...

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Websites: DIY vs. Professional

The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your...

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Signs, Signs, Everywhere There’s Signs

You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you...

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Spend More Time Doing with IVR

“What’s the next big thing in technology?” It’s one of the hardest questions to answer, and it just so happened to be the one I get asked the most. You can learn a lot about a person depending on their response. The hopeful will say renewable energy. The technophile...

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Failings with Mailings

Mailing knowledge may not be the catchiest of topics, but it’s immensely important. Why? Because the difference an experienced Mail Service Provider (MSP) can add to your entire marketing campaign pays off in a huge way. A skilled MSP has the correct tools and...

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Malware: Prevention, Protection, and Transformation

“Virus! Trojan! MALWARE! Why didn’t my Anti-Virus protect me?” To answer this question, we have to understand what makes a virus tick first… A ‘virus’ is a category of malware — ‘malware’ is short for malicious software To identify malicious code (or ‘malware’),...

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Tell Your Story: Video

Videography marketing can be an afterthought, but it shouldn’t be. YouTube is the second largest search engine in the world. That’s right. Google YouTube If someone is looking for a service you provide on Google, they’re likely looking for it on YouTube as well....

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Yes Folk

YES! One of the most powerful lessons I’ve learned in my professional experience is the power of saying, “Yes.” I apply this philosophy to my personal life so you can bet I bring the same confidence and momentum to work each day. Recently, we were awarded a small job...

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Customer Communication advantages with Mittera Group

GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...

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Why Variable Direct Mail Works

Variable data direct mail is one way you can target your message to specific customers. Not only do people prefer personalization, it gets better responses too. For instance, imagine you’re at the mall and someone is standing in the food court, shouting over a...

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Just Bee

How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly.  However, the...

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What Customer Service Week Means to Us

Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. The International Customer Service Association started customer service week in 1984. In 1992 Congress...

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“TMI” does not apply: Troubleshooting in IT

In the three months that I have been with Mittera as an IT Support Specialist, I’ve never heard my coworkers complain that a user included too much information in a Helpdesk ticket. We rely implicitly on communication for troubleshooting the root of problems and offer...

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Targeting with Direct Mail Lists

It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...

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The Art of Proofreading

The dictionary defines proofreading as reading and correcting mistakes in a written or printed piece of writing. When proofing you must focus on each word, its spelling and any punctuation marks needed. Sounds easy doesn’t it? What about email etiquette?  To be a good...

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Great Publications Require Great Talent

Great publications, the kind you keep on your coffee table for an entire season, demands a handful of services. Often, customers have to coordinate with multiple vendors in order to incorporate everything a publication needs, such as: Photography Design Mailing...

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Reaching the Right Audience: Social Media vs Websites

Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...

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