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MITTERA: Print Blog

Data-Driven Marketing

Data-Driven Marketing

Data is an incredibly useful tool when developing your marketing strategy. It predicts outcomes, identifies trends, targets markets, and drives personalization. Using data in the right way can take your marketing efforts from good to great. For example, a piece of...

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The Rise of Direct Mail in a Digital Era

In the new age of digital advertising, direct mail remains a tried and true method to reach customers and grow your business. Technology advances that have made digital advertising the go-to have also opened up new possibilities for direct mail. Data-driven campaigns...

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Starting Your Career With Mittera

Mittera is looking for new talent! Find us at the University of Wisconsin-Stout Career Fair next week. Below, hear from Eric Kuhn, a Mittera sales representative and a UW-Stout alum. My journey into the printing industry began when I was a sophomore in high school,...

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Creating Effective Personalized Promotions

In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...

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Direct Mail Meets Digital Integration

Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...

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Practicing Good Customer Service

A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience.  They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...

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Omni-Channel Marketing

Did you know the average person receives over 2,900 marketing messages a day? With advertisements everywhere, it’s more important than ever to make sure your message isn’t just reaching potential customers, but actually sinking in.  Omni-channel marketing is an...

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The Importance of Quality Assurance

Here at Mittera, it's our job to ensure that the customer receives a quality product on every order. We want to make sure that our clients are satisfied and continue to turn to us for all their printing needs. But quality isn’t something that just happens on its own....

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Make Your Brand Shine with Liquid Metal!

Are you looking for a way to make your next printed piece stand out? Liquid metal may be just the enhancement you're looking for. A specially formulated ink, it produces a stunning effect said to look just like old-fashioned engraving. Liquid metal is almost 100%...

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Shipping Solutions

Shipping is a key part of our business. It’s the point where you, the customer, finally experiences your product in person. And getting that product delivered where and when you need it can sometimes pose a challenge. On the surface shipping may seem as simple as...

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Postage Savings with Mittera

Saving money on your postage spend should be an important consideration for any mailing that you will be doing. It’s a big factor—postage can sometimes account for more than half of your budget for a print and mail marketing campaign. So, it’s important to make sure...

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Integrated Services With Mittera

Mittera began as a printing company, and we will always deliver quality print services to our customers. In addition to print, we have recognized other needs our clients have and we’ve expanded our capabilities in order to meet them. Mittera makes marketing simple—all...

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Tap Into Life Stage Marketing!

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant...

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Tip-On Printing with Mittera

The application of a tip-on card to your printed piece is an excellent way to increase interest and engagement. You will often find a tip-on card displayed on promotional messages when you open a piece of mail from a retailer. Tip-on cards are perfect for coupons,...

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Qualities to Look for in Your Print Partner

Most customers get their first impression of a print company by speaking with a sales representative. That initial meeting can tell you a lot about the company as a whole and what you can expect from them if you place your print jobs there. If you're an experienced...

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UV Coating – Add Some Pizzazz to Your Printing!

Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It's that extra enhancement that is sure to get people's attention. When you create a high-value campaign and want your audience to linger over...

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Simplify Printing with Inline!

When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It's easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But these...

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Increase Your Profits with Digital Printing!

Digital printing continues to grow in the print industry, with faster printers producing high-quality pieces. There are many benefits to digital printing, including reduced inventory, personalized or customized documents, short run flexibility, and speed to delivery....

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Make Your Postcard Pop!

A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...

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See Results with Direct Mail

While direct mail has declined in volume over the last decade, more marketers are adding it to their marketing mix. Why? Because it works. Direct mail is a successful element because companies are getting better at using their data to produce targeted marketing...

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Custom Calendars with Mittera

It’s that time of year… order your custom calendars today! Calendars are a great way to ensure your customers are keeping your business in mind all year long. Our 11” x 18 ½” wall calendars feature photographs of your choosing, as well as your company logo and/or...

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5 Uses for QR Codes

Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...

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Mail More, Pay Less!

The cost of a single postage stamp has risen to 50 cents, but commercial mailers can continue to benefit from a USPS program that was launched in January 2017. One Price is a postal revision with which mailers will pay the same price for First-Class Mail® Presort and...

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The Power of Direct Mail

Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...

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Choosing the Right Paper

When people start thinking about a print project, paper usually isn’t the first thing they consider. However, print professionals will tell you that paper selection needs to be part of the planning. Choosing the right paper stock affects how printed images will look...

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IT Security: An Investment

What does your company do to protect you? After all, they hold the key to your life: Social Security Numbers, Addresses, Benefit Information, Bank Account and Routing numbers, etc.… Yet, the pushback from employees about implementing simple security features such as...

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Your Marketing Campaign Needs to Be Built on Data

The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing  if it holds little significance to the person receiving it.  A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...

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Meet EarthColor Alchemy™

Recently, Mittera acquired the assets of EarthColor. As a result, we are excited to offer new capabilities to our customers.  The biggest hurdle that marketers face when considering VDP (Variable Data Printing) is that four-letter word: data. What file format should...

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Corporate Giving with Mittera

Giving back is something Mittera values greatly. As Mittera grows, we believe it’s important to share our success with our communities. Mittera’s Corporate Giving Program allows our team members to play an active role in giving back. Each division of the Mittera...

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MITTERA Growth with EarthColor Technologies

In the ever-changing landscape of the commercial printing industry, MITTERA is happy to offer new services to our customers because of the acquisition of the innovative and technology-based company EarthColor. With locations in New Jersey, New York, Florida and Texas,...

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Don’t Sell Yourself Short: Starting in Sales

Now I’m no expert when it comes to sales, but I do know what it is like to start a new position from the ground floor. Sales can be awkward and intimidating at first. Picking up the phone for the first time made my heart race, my body temperature rise, my face turn...

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