Our Take.

MITTERA: Print and Creative Services Blog

The Importance of SEO

The Importance of SEO

SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over...

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Tell Your Story, Part 4: Put Yourself Out There

I have been with Mittera Group for almost 10 years.  During that time, I’ve worked at four of our printing plants in two states and have had seven different titles.  I have an interesting collection of my business cards to prove it!  When we talk about how there are...

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Tell Your Story, Part 3: Growing Your Skills

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. This week's story comes from Courtney Passon, a member of our sales team...

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Tell Your Story, Part 2: Experience to Expertise

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. This week we hear from Mike Poulter, an experienced member of our...

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Tell Your Story, Part 1: Seizing Opportunity

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. Below are some words of wisdom from Dave Fehrer, Chief Operations...

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Intelligent Creativity

Intelligent Creativity: Seamlessly delivering analytics, digital marketing and studio services Make no mistake: We are your dynamic creative solution If you’ve ever looked into Mittera’s wide range of services, or spent time with one of our people, you’re probably...

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The Importance of Being Kind

When I was asked to contribute to Mittera’s blog, I had a difficult time choosing what I would write about. I could share all my printing knowledge, or maybe disclose my customer service secrets. However, all I really want to share is what I feel is the secret to a...

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Teamwork Makes the Dream Work

What makes a high performing team? All of us have been on plenty of teams in various aspects of our lives.  If you’re like me, some have been awesome experiences while others were, perhaps, not as positive.  Having a well-functioning team is immensely important not...

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Production Scheduling: Making the Impossible Possible

Print scheduling can be complex sometimes. It may sound like a simple and clear cut job, but the production world is ever-changing. Sure, we get some projects through our facilities that have plenty of lead time and opportunities to plan, but that isn’t always the way...

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Safety Is No Accident

Environmental, Health and Safety (EH&S) affects us in a lot of ways. The most obvious way EH&S affects us may be in the form of losing a valued employee to a workplace accident or fatality; or maybe through suffering a personal work-related injury and quickly...

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Good Old-Fashioned Customer Service

I have been working in the printing industry for almost 23 years. A lot has changed during my career—new technology, new partners, new responsibilities… The list goes on. But one thing that hasn’t changed in all my time in the business is the importance of good...

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Creating a Successful Direct Mail Campaign

Direct mail campaigns are a great tool in the overall marketing plans for our customers. When planned, executed, and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here are 5 strategies for boosting your...

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Storefronts & Custom Calendars

This week, we want to dive into two Mittera business staples: ecommerce storefronts and custom calendars. We pride ourselves on both the quality of these services and our ability to tailor them to whatever specifications our customers may have. Storefronts Mittera is...

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Hacking Your Mind – Social Engineering

Last week, a global fast-spreading ransomware attack, WannaCry attacked hundreds of thousands of systems in over 150 countries. While it was spreading at a rapid pace it had a lot of flaws. The stereotypical hacker sits in his basement, types away on his keyboard, and...

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Principal Charity Classic

If you had the chance to spend three days outside with free food and drinks, wouldn’t you take it? Each year Mittera partners with the Principal Charity Classic and we get to do just that. The first thought that comes to mind when someone thinks “Principal Charity...

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The Customer Speaks: Making Sense of Customer Feedback

At Mittera Group, we strive to bring the best service and quality to our customers by getting the job done right. We anticipate customer needs and deliver value to them.  We are always looking to improve our processes, and embrace and remain responsive to change, to...

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Engage More with Social Media Marketing

If your company or brand has already embraced social media as the marketing platform giant that it is, then this blog post is mere vindication. However, if you are not one of those brands, pay close attention. No matter your business or industry, you and your brand...

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Behind the Camera: VR360 Video Production

Not too long ago, we wrote about the many ways VR360 video can be consumed. Today we’re going to look a little behind the scenes at how we produce VR360 video content. VR360 video, at its core, utilizes multiple conventional cameras in a fixed position to capture a...

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Stunning Food Photography Facilitates Communication

A surefire way to capture my attention is to mention something delicious. I am all ears when the conversation focuses on food. I have always loved to eat and cook, but there’s so much more that piques my interest within the culinary realm. I want to know...

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The Rise of VR360 Video

A couple weeks ago, we covered the basics of VR360 video and just scratched the surface. The ability to consume VR360 video content has exploded in the last six to twelve months, with no end in sight. Today, I want to go over some of these channels and what they bring...

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Delivering Experiences You Never Dreamed: Presenting VR360

The unpredictable world of virtual reality (VR360) video has been a modern day (and digital) Wild West. Competing standards, technologies, codec requirements and even the name itself (something we struggle with internally when referring to our VR360 video offerings)...

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Database Normalization: One is the Loveliest Number

It might sound like a no brainer, but a major goal of a data analyst is to spend more time analyzing data and less time retrieving and cleaning it. Embracing data normalization is a great way to ensure you spend your time analyzing data, not looking for it. There are...

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Let’s Get Phygital

It wasn’t long ago designers divvied up in two distinct rivalries: Print vs. Digital. Print designers mocked the web’s poor user experience with its screeching dial-up noise, slow load times, and chained-to-a-desk requirement. Web designers lorded over the virtues of...

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A message from the new J.B. Kenehan General Manager

This year marks a new adventure for me at Mittera Group as the General Manager of J.B. Kenehan. After nine years working within the Mittera Group companies at Rock Communications, Colorfx-Urbandale, and Colorfx-Waverly, this is the fourth Mittera Group branch that...

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We Put the “Custom” in Customer Service

Customer care is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re...

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Websites: DIY vs. Professional

The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your...

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Signs, Signs, Everywhere There’s Signs

You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you...

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Spend More Time Doing with IVR

“What’s the next big thing in technology?” It’s one of the hardest questions to answer, and it just so happened to be the one I get asked the most. You can learn a lot about a person depending on their response. The hopeful will say renewable energy. The technophile...

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