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MITTERA: Print Blog

See Results with Direct Mail

See Results with Direct Mail

While direct mail has declined in volume over the last decade, more marketers are adding it to their marketing mix. Why? Because it works. Direct mail is a successful element because companies are getting better at using their data to produce targeted marketing...

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Custom Calendars with Mittera

It’s that time of year… order your custom calendars today! Calendars are a great way to ensure your customers are keeping your business in mind all year long. Our 11” x 18 ½” wall calendars feature photographs of your choosing, as well as your company logo and/or...

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Qualities to Look for in Your Print Partner

Most customers get their first impression of a print company by speaking with a sales representative. That initial meeting can tell you a lot about the company as a whole and what you can expect from them if you place your print jobs there. If you're an experienced...

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5 Uses for QR Codes

Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...

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Integrated Services With Mittera

Mittera began as a printing company, and we will always deliver quality print services to our customers. In addition to print, we have recognized other needs our clients have and we’ve expanded our capabilities in order to meet them. Mittera makes marketing simple—all...

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Tap Into Life Stage Marketing!

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant...

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Simplify Printing with Inline Finishing!

When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It's easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But these...

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Mail More, Pay Less!

The cost of a single postage stamp has risen to 50 cents, but commercial mailers can continue to benefit from a USPS program that was launched in January 2017. One Price is a postal revision with which mailers will pay the same price for First-Class Mail® Presort and...

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The Power of Direct Mail

Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...

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UV Coating – Add Some Pizzazz to Your Printing!

Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It's that extra enhancement that is sure to get people's attention. When you create a high-value campaign and want your audience to linger over...

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Choosing the Right Paper

When people start thinking about a print project, paper usually isn’t the first thing they consider. However, print professionals will tell you that paper selection needs to be part of the planning. Choosing the right paper stock affects how printed images will look...

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7 Ways to Make Your Postcard Pop

A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk. It means making sure that every inch serves a...

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IT Security: An Investment

What does your company do to protect you? After all, they hold the key to your life: Social Security Numbers, Addresses, Benefit Information, Bank Account and Routing numbers, etc.… Yet, the pushback from employees about implementing simple security features such as...

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Make Your Brand Shine with Liquid Metal!

Recently, Mittera acquired the assets of EarthColor. As a result, we are excited to offer new capabilities to our customers.  As Mittera grows, we love being able to show you new ways to tell your story. Recently, we shared an overview of our new services. In the...

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Your Marketing Campaign Needs to Be Built on Data

The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing  if it holds little significance to the person receiving it.  A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...

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Meet EarthColor Alchemy™

Recently, Mittera acquired the assets of EarthColor. As a result, we are excited to offer new capabilities to our customers.  The biggest hurdle that marketers face when considering VDP (Variable Data Printing) is that four-letter word: data. What file format should...

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Corporate Giving with Mittera

Giving back is something Mittera values greatly. As Mittera grows, we believe it’s important to share our success with our communities. Mittera’s Corporate Giving Program allows our team members to play an active role in giving back. Each division of the Mittera...

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MITTERA Growth with EarthColor Technologies

In the ever-changing landscape of the commercial printing industry, MITTERA is happy to offer new services to our customers because of the acquisition of the innovative and technology-based company EarthColor. With locations in New Jersey, New York, Florida and Texas,...

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Don’t Sell Yourself Short: Starting in Sales

Now I’m no expert when it comes to sales, but I do know what it is like to start a new position from the ground floor. Sales can be awkward and intimidating at first. Picking up the phone for the first time made my heart race, my body temperature rise, my face turn...

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The Importance of SEO

SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over...

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Tell Your Story, Part 4: Put Yourself Out There

I have been with Mittera Group for almost 10 years.  During that time, I’ve worked at four of our printing plants in two states and have had seven different titles.  I have an interesting collection of my business cards to prove it!  When we talk about how there are...

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Tell Your Story, Part 3: Growing Your Skills

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. This week's story comes from Courtney Passon, a member of our sales team...

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Tell Your Story, Part 2: Experience to Expertise

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. This week we hear from Mike Poulter, an experienced member of our...

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Tell Your Story, Part 1: Seizing Opportunity

Here at Mittera, we like stories. It’s kind of our thing. Over the next few weeks, our blog will feature different members of our team telling their story and sharing their professional journey. Below are some words of wisdom from Dave Fehrer, Chief Operations...

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Intelligent Creativity

Intelligent Creativity: Seamlessly delivering analytics, digital marketing, and studio services Make no mistake: We are your dynamic creative solution. If you’ve ever looked into Mittera’s wide range of services, or spent time with a member of our team, you’re...

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The Importance of Being Kind

When I was asked to contribute to Mittera’s blog, I had a difficult time choosing what I would write about. I could share all my printing knowledge, or maybe disclose my customer service secrets. However, all I really want to share is what I feel is the secret to a...

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Teamwork Makes the Dream Work

What makes a high performing team? All of us have been on plenty of teams in various aspects of our lives.  If you’re like me, some have been awesome experiences while others were, perhaps, not as positive.  Having a well-functioning team is immensely important not...

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Production Scheduling: Making the Impossible Possible

Print scheduling can be complex sometimes. It may sound like a simple and clear cut job, but the production world is ever-changing. Sure, we get some projects through our facilities that have plenty of lead time and opportunities to plan, but that isn’t always the way...

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Safety Is No Accident

Environmental, Health and Safety (EH&S) affects us in a lot of ways. The most obvious way EH&S affects us may be in the form of losing a valued employee to a workplace accident or fatality; or maybe through suffering a personal work-related injury and quickly figuring...

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