Our Take.

MITTERA: Print and Creative Services Blog

Failings with Mailings

Mailing knowledge may not be the catchiest of topics, but it’s immensely important. Why? Because the difference an experienced Mail Service Provider (MSP) can add to your entire marketing campaign pays off in a huge way. A skilled MSP has the correct tools and...

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Malware: Prevention, Protection, and Transformation

“Virus! Trojan! MALWARE! Why didn’t my Anti-Virus protect me?” To answer this question, we have to understand what makes a virus tick first… A ‘virus’ is a category of malware — ‘malware’ is short for malicious software To identify malicious code (or ‘malware’),...

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Tell Your Story: Video

Videography marketing can be an afterthought, but it shouldn’t be. YouTube is the second largest search engine in the world. That’s right. Google YouTube If someone is looking for a service you provide on Google, they’re likely looking for it on YouTube as well....

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Yes Folk

YES! One of the most powerful lessons I’ve learned in my professional experience is the power of saying, “Yes.” I apply this philosophy to my personal life so you can bet I bring the same confidence and momentum to work each day. Recently, we were awarded a small job...

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Customer Communication advantages with Mittera Group

GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...

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Why Variable Direct Mail Works

Variable data direct mail is one way you can target your message to specific customers. Not only do people prefer personalization, it gets better responses too. For instance, imagine you’re at the mall and someone is standing in the food court, shouting over a...

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Just Bee

How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly.  However, the...

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What Customer Service Week Means to Us

Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. The International Customer Service Association started customer service week in 1984. In 1992 Congress...

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“TMI” does not apply: Troubleshooting in IT

In the three months that I have been with Mittera as an IT Support Specialist, I’ve never heard my coworkers complain that a user included too much information in a Helpdesk ticket. We rely implicitly on communication for troubleshooting the root of problems and offer...

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Targeting with Direct Mail Lists

It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...

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The Art of Proofreading

The dictionary defines proofreading as reading and correcting mistakes in a written or printed piece of writing. When proofing you must focus on each word, its spelling and any punctuation marks needed. Sounds easy doesn’t it? What about email etiquette?  To be a good...

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Great Publications Require Great Talent

Great publications, the kind you keep on your coffee table for an entire season, demands a handful of services. Often, customers have to coordinate with multiple vendors in order to incorporate everything a publication needs, such as: Photography Design Mailing...

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Reaching the Right Audience: Social Media vs Websites

Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...

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InDesign Tips and Tricks

If the Olympics had an event in InDesign, MITTERA would bring home the gold It’s one of the primary tools used by our designers to bring all the nifty ideas in their imaginations to life. From weekly ads, magazines, promotional mailers and digital publications — they...

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The Secret to Creating a Powerful Brand

A list of 2016’s most powerful brands was recently released by Tenet Partners, a brand and marketing consultancy that ranks companies with positive brand perceptions and business performance every year. Coca-Cola, Hershey, Bayer, Walt Disney and Apple were the top...

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Something to Leave Behind

Great design can open doors to a unique blend of potential clients. However, if those clients aren’t able to figure out who you are, what you can offer and how to contact your company, a great design is reduced to an inspiration rather than a new piece of branding...

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Social Media for Live Events

As a spectator in the audience, it’s hard to appreciate the amount of planning and detail that goes into putting on a successful live event. Whether it’s a sporting event, conference, or music festival, there can be hundreds of people working behind the scenes to make...

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Helping Make D&A Part of Your DNA

Mittera Data and Analytics has been a part of Mittera's core services for roughly two years now. As I look back over our experiences and try to characterize what it means to work in marketing analytics, only one thing sticks out as universally true; "custom solution"...

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Standout Solicitation: Pitching the Perfect RFPs

No matter what kind of creative work you are involved with, at some time or another you’ll need to put together a request for proposal (RFP). We at MITTERA had the chance not long ago to throw our name in the list of possibly candidates on our RFP for a non-profit,...

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Crafting Creative Copy

Copywriting is one of the most essential elements of effective marketing. It is the art of strategically delivering words in a way that compels your audience to action. But it’s not as simple as putting words on a page. Below are seven (7) tricks for creating...

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World Information Architecture Day 2016

I had the pleasure of being asked to give a long-form presentation at World Information Architecture Day 2016 and jumped at the opportunity. For those who don’t know what this conference is, it’s “a one-day, annual celebration focused on the practice and education of...

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Email Etiquette

We communicate with people in a wide variety of ways such as text, instant message applications and email. How we communicate in each one is slightly different and also varies based on whether it is for business or personal, and how informal or formal we ought to be....

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Iowa Caucus Technology

Iowa Caucus Time: November 5th, 2014. The day after the "shellacking" of Democrats by Republicans in the midterm elections, I sat down with a friend over lunch, who had been involved in the election. He asked me, what was the next thing Democrats in Iowa need to be...

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Crafting Effective Email Marketing

The email inbox is a unique and fantastic place to get readers' attention on your product or service. However, there is a catch — their attention is being divided by all the other content in their inbox. Furthermore, emails opened on mobile are at an all-time high of...

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Awaken Your Own Marketing Force

A long time ago — 38 years to be exact — cinema goers were transported to a galaxy far, far away. It was a place of imperial cruisers and rebel fighters, where Wookiees flew spaceships like the Millennium Falcon, which could make the Kessel Run in less than 12...

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Poll-Driven Gut-Checks; The Science of Politics

Last week, a friend forwarded me a quote from a recent New Yorker article: “There is a benign underworld in American politics. It is not the underworld of cigar-chewing pot-bellied officials who mysteriously run “the machine.” Such men are still around, but their...

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Staying Connected by Disconnecting

We are more globally connected than ever before. The prevalence — and pervasiveness — of constant technological acceleration and innovation is undeniable. As tech advancements and opportunities for connectedness or opportunities to disconnect continue to emerge, so...

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