Our Take.

MITTERA: Print Blog

Corporate Giving with Mittera

Corporate Giving with Mittera

Giving back is something Mittera values greatly. As Mittera grows, we believe it’s important to share our success with our communities. Mittera’s Corporate Giving Program allows our team members to play an active role in giving back. Each division of the Mittera...

read more

We Put the “Custom” in Customer Service

Customer care is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re...

read more

Websites: DIY vs. Professional

The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your...

read more

Signs, Signs, Everywhere There’s Signs

You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you...

read more

Spend More Time Doing with IVR

“What’s the next big thing in technology?” It’s one of the hardest questions to answer, and it just so happened to be the one I get asked the most. You can learn a lot about a person depending on their response. The hopeful will say renewable energy. The technophile...

read more

Failings with Mailings

Mailing knowledge may not be the catchiest of topics, but it’s immensely important. Why? Because the difference an experienced Mail Service Provider (MSP) can add to your entire marketing campaign pays off in a huge way. A skilled MSP has the correct tools and...

read more

Malware: Prevention, Protection, and Transformation

“Virus! Trojan! MALWARE! Why didn’t my Anti-Virus protect me?” To answer this question, we have to understand what makes a virus tick first… A ‘virus’ is a category of malware — ‘malware’ is short for malicious software To identify malicious code (or ‘malware’),...

read more

Tell Your Story: Video

Videography marketing can be an afterthought, but it shouldn’t be. YouTube is the second largest search engine in the world. That’s right. Google YouTube If someone is looking for a service you provide on Google, they’re likely looking for it on YouTube as well....

read more

Yes Folk

YES! One of the most powerful lessons I’ve learned in my professional experience is the power of saying, “Yes.” I apply this philosophy to my personal life so you can bet I bring the same confidence and momentum to work each day. Recently, we were awarded a small job...

read more

Customer Communication advantages with Mittera Group

GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...

read more

Why Variable Direct Mail Works

Variable data direct mail is one way you can target your message to specific customers. Not only do people prefer personalization, it gets better responses too. For instance, imagine you’re at the mall and someone is standing in the food court, shouting over a...

read more

Just Bee

How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly.  However, the...

read more

What Customer Service Week Means to Us

Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. The International Customer Service Association started customer service week in 1984. In 1992 Congress...

read more

“TMI” does not apply: Troubleshooting in IT

In the three months that I have been with Mittera as an IT Support Specialist, I’ve never heard my coworkers complain that a user included too much information in a Helpdesk ticket. We rely implicitly on communication for troubleshooting the root of problems and offer...

read more

Targeting with Direct Mail Lists

It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...

read more

The Art of Proofreading

The dictionary defines proofreading as reading and correcting mistakes in a written or printed piece of writing. When proofing you must focus on each word, its spelling and any punctuation marks needed. Sounds easy doesn’t it? What about email etiquette?  To be a good...

read more

Great Publications Require Great Talent

Great publications, the kind you keep on your coffee table for an entire season, demands a handful of services. Often, customers have to coordinate with multiple vendors in order to incorporate everything a publication needs, such as: Photography Design Mailing...

read more

Reaching the Right Audience: Social Media vs Websites

Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...

read more

InDesign Tips and Tricks

If the Olympics had an event in InDesign, MITTERA would bring home the gold It’s one of the primary tools used by our designers to bring all the nifty ideas in their imaginations to life. From weekly ads, magazines, promotional mailers and digital publications — they...

read more

The Secret to Creating a Powerful Brand

A list of 2016’s most powerful brands was recently released by Tenet Partners, a brand and marketing consultancy that ranks companies with positive brand perceptions and business performance every year. Coca-Cola, Hershey, Bayer, Walt Disney and Apple were the top...

read more

Something to Leave Behind

Great design can open doors to a unique blend of potential clients. However, if those clients aren’t able to figure out who you are, what you can offer and how to contact your company, a great design is reduced to an inspiration rather than a new piece of branding...

read more

Social Media for Live Events

As a spectator in the audience, it’s hard to appreciate the amount of planning and detail that goes into putting on a successful live event. Whether it’s a sporting event, conference, or music festival, there can be hundreds of people working behind the scenes to make...

read more

Helping Make D&A Part of Your DNA

Mittera Data and Analytics has been a part of Mittera's core services for roughly two years now. As I look back over our experiences and try to characterize what it means to work in marketing analytics, only one thing sticks out as universally true; "custom solution"...

read more

Standout Solicitation: Pitching the Perfect RFPs

No matter what kind of creative work you are involved with, at some time or another you’ll need to put together a request for proposal (RFP). We at MITTERA had the chance not long ago to throw our name in the list of possibly candidates on our RFP for a non-profit,...

read more

Crafting Creative Copy

Copywriting is one of the most essential elements of effective marketing. It is the art of strategically delivering words in a way that compels your audience to action. But it’s not as simple as putting words on a page. Below are seven (7) tricks for creating...

read more

World Information Architecture Day 2016

I had the pleasure of being asked to give a long-form presentation at World Information Architecture Day 2016 and jumped at the opportunity. For those who don’t know what this conference is, it’s “a one-day, annual celebration focused on the practice and education of...

read more

Email Etiquette

We communicate with people in a wide variety of ways such as text, instant message applications and email. How we communicate in each one is slightly different and also varies based on whether it is for business or personal, and how informal or formal we ought to be....

read more