Our Take.

MITTERA: Print and Creative Services Blog

Teamwork Makes the Dream Work

Teamwork Makes the Dream Work

What makes a high performing team? All of us have been on plenty of teams in various aspects of our lives.  If you’re like me, some have been awesome experiences while others were, perhaps, not as positive.  Having a well-functioning team is immensely important not...

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Just Bee

How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly.  However, the...

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What Customer Service Week Means to Us

Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. The International Customer Service Association started customer service week in 1984. In 1992 Congress...

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“TMI” does not apply: Troubleshooting in IT

In the three months that I have been with Mittera as an IT Support Specialist, I’ve never heard my coworkers complain that a user included too much information in a Helpdesk ticket. We rely implicitly on communication for troubleshooting the root of problems and offer...

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Targeting with Direct Mail Lists

It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...

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The Art of Proofreading

The dictionary defines proofreading as reading and correcting mistakes in a written or printed piece of writing. When proofing you must focus on each word, its spelling and any punctuation marks needed. Sounds easy doesn’t it? What about email etiquette?  To be a good...

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Great Publications Require Great Talent

Great publications, the kind you keep on your coffee table for an entire season, demands a handful of services. Often, customers have to coordinate with multiple vendors in order to incorporate everything a publication needs, such as: Photography Design Mailing...

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Reaching the Right Audience: Social Media vs Websites

Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...

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InDesign Tips and Tricks

If the Olympics had an event in InDesign, MITTERA would bring home the gold It’s one of the primary tools used by our designers to bring all the nifty ideas in their imaginations to life. From weekly ads, magazines, promotional mailers and digital publications — they...

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The Secret to Creating a Powerful Brand

A list of 2016’s most powerful brands was recently released by Tenet Partners, a brand and marketing consultancy that ranks companies with positive brand perceptions and business performance every year. Coca-Cola, Hershey, Bayer, Walt Disney and Apple were the top...

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Something to Leave Behind

Great design can open doors to a unique blend of potential clients. However, if those clients aren’t able to figure out who you are, what you can offer and how to contact your company, a great design is reduced to an inspiration rather than a new piece of branding...

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Social Media for Live Events

As a spectator in the audience, it’s hard to appreciate the amount of planning and detail that goes into putting on a successful live event. Whether it’s a sporting event, conference, or music festival, there can be hundreds of people working behind the scenes to make...

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Helping Make D&A Part of Your DNA

Mittera Data and Analytics has been a part of Mittera's core services for roughly two years now. As I look back over our experiences and try to characterize what it means to work in marketing analytics, only one thing sticks out as universally true; "custom solution"...

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Standout Solicitation: Pitching the Perfect RFPs

No matter what kind of creative work you are involved with, at some time or another you’ll need to put together a request for proposal (RFP). We at MITTERA had the chance not long ago to throw our name in the list of possibly candidates on our RFP for a non-profit,...

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Crafting Creative Copy

Copywriting is one of the most essential elements of effective marketing. It is the art of strategically delivering words in a way that compels your audience to action. But it’s not as simple as putting words on a page. Below are seven (7) tricks for creating...

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World Information Architecture Day 2016

I had the pleasure of being asked to give a long-form presentation at World Information Architecture Day 2016 and jumped at the opportunity. For those who don’t know what this conference is, it’s “a one-day, annual celebration focused on the practice and education of...

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Email Etiquette

We communicate with people in a wide variety of ways such as text, instant message applications and email. How we communicate in each one is slightly different and also varies based on whether it is for business or personal, and how informal or formal we ought to be....

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Iowa Caucus Technology

Iowa Caucus Time: November 5th, 2014. The day after the "shellacking" of Democrats by Republicans in the midterm elections, I sat down with a friend over lunch, who had been involved in the election. He asked me, what was the next thing Democrats in Iowa need to be...

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Crafting Effective Email Marketing

The email inbox is a unique and fantastic place to get readers' attention on your product or service. However, there is a catch — their attention is being divided by all the other content in their inbox. Furthermore, emails opened on mobile are at an all-time high of...

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Awaken Your Own Marketing Force

A long time ago — 38 years to be exact — cinema goers were transported to a galaxy far, far away. It was a place of imperial cruisers and rebel fighters, where Wookiees flew spaceships like the Millennium Falcon, which could make the Kessel Run in less than 12...

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Poll-Driven Gut-Checks; The Science of Politics

Last week, a friend forwarded me a quote from a recent New Yorker article: “There is a benign underworld in American politics. It is not the underworld of cigar-chewing pot-bellied officials who mysteriously run “the machine.” Such men are still around, but their...

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Staying Connected by Disconnecting

We are more globally connected than ever before. The prevalence — and pervasiveness — of constant technological acceleration and innovation is undeniable. As tech advancements and opportunities for connectedness or opportunities to disconnect continue to emerge, so...

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Recipe For A Happy Customer – WP Bakery Visual Composer

One of the cool things about MITTERA is that we work with organizations of all sizes: family-owned small businesses, local nonprofits, large state universities and even presidential campaigns. We’ve arrived at this point, in part, because we’re WordPress people at...

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The Data Munging Blues

The most successful joke among statisticians (a low bar, I know) is that we spend 80 percent of our time cleaning data, and the other 20 percent complaining about cleaning data.The joke resonates with analysts because it rings true. We do spend a nontrivial amount of...

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Pandas

I recently presented at PyData Seattle, a conference hosted by Microsoft. It was focused on doing data analysis in the Python programming language — an emerging popular language among data analysts and scientists.I presented a tutorial on pandas. It’s a popular open...

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Eight Things to Watch for in Mobile

The world of technology is changing at a rapid pace. New developments pop up quickly, and it can be hard to keep track of everything. Here are eight mobile trends to look for in the coming months. 1.Buy Buttons You may start to notice an interesting new feature pop up...

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Making a Great Impression with Social Data

“By tracking website traffic, bounce rate, search volume, online reviews, even the volume of mentions and relevant hashtags on social media, a brand can determine exactly who it’s most engaged demographic is, why they decided to purchase their product and what kind of...

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How Facebook is Rewarding Brands for Faster Response Times

Customer service has always been a cornerstone of social media, and users now expect brands to answer their questions, comments, and concerns quickly across all social channels. Facebook ’s latest push to entice brands to answer user questions quickly and consistently...

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Big Data: Not Just for Target

The world of Big Data seems intimidating and elusive—uninhabitable unless you’re a Fortune 500 company with a fortune to spend. In actuality, small-and- medium sized companies can live in the same space as large corporations because of Big Data’s accessibility and...

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