If your company or brand has already embraced social media as the marketing platform giant that it is, then this blog post is mere vindication. However, if you are not one of those brands, pay close attention. No matter your business or industry, you and your brand are a good fit for social media marketing.
It all starts with awareness. There is no other platform that puts brands in front of hundreds of thousands of consumers, with a minimal budget (compared to other traditional advertising platforms). Whereas, in the past, you have had to rely on faith that consumers are looking or listening, with social media you receive palpable, measurable exposure. Which leads to our next point on social media marketing strategies, engagement.
Unlike traditional platforms, social media allows your audience to participate in two-way communication. This means your brand now can get communicate directly with consumers, find its niche, and give the brand a personality. Social media eliminates hurdles for your consumers to jump through to contact you. Through these avenues, you create brand loyalty and with it brand ambassadors (someone who loves your business or brand, enough to tell others how awesome they think it is).
Two-way engagement is nothing for marketers to scoff at. Consumers having another level of involvement can open wide the loyalty door. Studies have shown brands engaging in conversations with their followers are more likely to gain brand loyalty from those individuals and those who follow brands on social media are more loyal them.
This loyalty leads to partnership. This is when your social media followers begin to personally invest in your business and brand. Re-sharing brand content, replying directly to the brand, and interacting with what brands are sharing are some of the ways you will see users react when they buy in to your brand.
According to Forbes.com, “…studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.”
Leveraging social media properly starts with understanding how to communicate within it. Brands produce content for their audience, and ensure it is contextual for the platform you are using. This is where a brand’s marketing strategy should start. Adopting the perfect social media marketing strategy is something Mittera Group excels at. We can be your advocate for building the perfect approach for your content and desired results.