Big Data: Not Just for Target

Big Data: Not Just for Target

The world of Big Data seems intimidating and elusive—uninhabitable unless you’re a Fortune 500 company with a fortune to spend. In actuality, small-and- medium sized companies can live in the same space as large corporations because of Big Data’s accessibility and...
Bridging the Analytics Gap

Bridging the Analytics Gap

Everyone wants know how to operate their business to make better decisions and gain that competitive edge. However, many organizations have found producing more analytical results doesn’t necessarily result in better decisions. With the new trend of collecting,...
Data Stories

Data Stories

The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends...
Big Data Office Culture: It’s The Little Things

Big Data Office Culture: It’s The Little Things

The commercial space of data analytics is quickly evolving. Four years ago, the term “Big Data” would have raised curious eyebrows. Four years from now, the phrase may be passé (it may already be in some corners). Being a part of that transition means moving fast to...