Your Marketing Campaign Needs to Be Built on Data

Your Marketing Campaign Needs to Be Built on Data

The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing  if it holds little significance to the person receiving it.  A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...
Creating a Successful Direct Mail Campaign

Creating a Successful Direct Mail Campaign

Direct mail campaigns are a great tool in the overall marketing plans for our customers. When planned, executed, and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here are 5 strategies for boosting your...
Hacking Your Mind – Social Engineering

Hacking Your Mind – Social Engineering

Last week, a global fast-spreading ransomware attack, WannaCry attacked hundreds of thousands of systems in over 150 countries. While it was spreading at a rapid pace it had a lot of flaws. The stereotypical hacker sits in his basement, types away on his keyboard, and...
Database Normalization: One is the Loveliest Number

Database Normalization: One is the Loveliest Number

It might sound like a no brainer, but a major goal of a data analyst is to spend more time analyzing data and less time retrieving and cleaning it. Embracing data normalization is a great way to ensure you spend your time analyzing data, not looking for it. There are...
Customer Communication advantages with Mittera Group

Customer Communication advantages with Mittera Group

GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...
Just Bee

Just Bee

How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly.  However, the...