Creating Effective Personalized Promotions

Creating Effective Personalized Promotions

In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
Direct Mail Meets Digital Integration

Direct Mail Meets Digital Integration

Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...
Practicing Good Customer Service

Practicing Good Customer Service

A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience.  They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...
Maximize Your Omni-Channel Marketing

Maximize Your Omni-Channel Marketing

Did you know the average person receives over 2,900 marketing messages a day? With advertisements everywhere, it’s more important than ever to make sure your message isn’t just reaching potential customers, but actually sinking in.  Omni-channel marketing is an...
Tap Into Life Stage Marketing!

Tap Into Life Stage Marketing!

Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant...
5 Uses for QR Codes

5 Uses for QR Codes

Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...