Direct Mail Meets Digital Integration

Direct Mail Meets Digital Integration

Printing, Technology

Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...
IT Security: An Investment

IT Security: An Investment

Technology

What does your company do to protect you? After all, they hold the key to your life: Social Security Numbers, Addresses, Benefit Information, Bank Account and Routing numbers, etc.… Yet, the pushback from employees about implementing simple security features such as...
The Importance of SEO

The Importance of SEO

Branding, Marketing, Technology

SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over...
Hacking Your Mind – Social Engineering

Hacking Your Mind – Social Engineering

Technology, User Experience

Last week, a global fast-spreading ransomware attack, WannaCry attacked hundreds of thousands of systems in over 150 countries. While it was spreading at a rapid pace it had a lot of flaws. The stereotypical hacker sits in his basement, types away on his keyboard, and...