No matter what kind of creative work you are involved with, at some time or another you’ll need to put together a request for proposal (RFP). We at MITTERA had the chance not long ago to throw our name in the list of possibly candidates on our RFP for a non-profit, national health magazine.
While it might seem daunting at first, writing an RFP isn’t rocket science. It does, however, take a lot of practice to write a good one that will help you get you what you need. Along with the specifics of deliverables, pricing and contractual terms and conditions, here are a few things to keep in mind.
Who We Are
Present a brief overview of your organization and its operations, using statistics, customer demographics, etc. State your strengths. Be sure and include comprehensive information on the people who will handle future correspondence.
Nearly a third of the RFP we presented to the potential client spoke to the strengths and abilities MITTERA can offer them, who will be working with them should they choose MITTERA and our portfolio demonstrating our creativity and talent on similar creative projects. This is your opportunity as a company to show off your skills and capabilities, introduce them to your team of creative experts and generally get them as excited about working with you as you are to work with them!
Scope of Work
Thoroughly explain the specific changes and creative decisions to be performed by your company and the expected outcomes. Include a detailed listing of responsibilities, particularly when sub-contractors are involved.
Unlike many creative companies, MITTERA is a one-stop-shop for everything from the first brainstorm to printing the final product. We carefully explain every facet our our capabilities, not only those the potential client is asking for but also our full-range including design, videography, styling, photography, production, food styling, digital publishing, augmented reality, social media, digital marketing and web/app development.
Whatever the organization of the RFP is, your proposal should reflect it. If you’re looking to pick up signage work, demonstrate your ability to create new options in the form of your RFP. If your trying to get new web work, create a mock website to show how a brand could look and feel with a few changes.
When we jumped on this RFP, we knew right away we wanted to take their amazing magazine and add our own MITTERA creativity to the mix for something new yet familiar. We presented our RFP, and let our work do the talking for us. Your goal is to help potential clients see exactly where you can take them.
Be on Time. Period.
Each and every request for proposal comes with a due date. It may seem obvious but sometimes wires get crossed or other client projects require your attention. Either way, late ones will automatically be rejected and will send a totally unprofessional signal. Timing is everything, and you want to show the prospective customer how much you respect the need for timeliness. Getting the RFP in on time also lets the customer know that you can complete the project you are vying for in the time frame expected.
Be Thorough But Not Too Revealing
At the same time you are trying to distinguish yourself from your competitors, be very careful not to give away your “secret” in your response. There’s a strong chance that the customer will spot your unique advantage in your response, and may ask the other bidders if they can provide the same thing or something similar.
Although our RFP for this health magazine was impressive on its own, we took time to explain why we did what we did rather than how we did it. This demonstrates MITTERA’s ability to not only create visually stunning material but also to explain the methodology that goes into our creative choices.
Every new RFP is an opportunity — not something to be afraid of or anxious about. With intelligent research, confident writing and some unique and clever presentation styles, you can win new business with the RFPs that come your way, time and time again.
Check out another way to get the customer’s attention by using a leave behind!
– David Rowley, Editorial Marketing Coordinator – MITTERA
Corporate Communications: Elyssa Appleton, email@example.com