The Rise of Direct Mail in a Digital Era

The Rise of Direct Mail in a Digital Era

In the new age of digital advertising, direct mail remains a tried and true method to reach customers and grow your business. Technology advances that have made digital advertising the go-to have also opened up new possibilities for direct mail. Data-driven campaigns...
Creating Effective Personalized Promotions

Creating Effective Personalized Promotions

In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
Direct Mail Meets Digital Integration

Direct Mail Meets Digital Integration

Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...
Practicing Good Customer Service

Practicing Good Customer Service

A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience.  They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...
Maximize Your Omni-Channel Marketing

Maximize Your Omni-Channel Marketing

Did you know the average person receives over 2,900 marketing messages a day? With advertisements everywhere, it’s more important than ever to make sure your message isn’t just reaching potential customers, but actually sinking in.  Omni-channel marketing is an...
The Importance of Quality Assurance

The Importance of Quality Assurance

Here at Mittera, it’s our job to ensure that the customer receives a quality product on every order. We want to make sure that our clients are satisfied and continue to turn to us for all their printing needs. But quality isn’t something that just happens on its...