Data-Driven Marketing

Data-Driven Marketing

Data is an incredibly useful tool when developing your marketing strategy. It predicts outcomes, identifies trends, targets markets, and drives personalization. Using data in the right way can take your marketing efforts from good to great. For example, a piece of...
5 Uses for QR Codes

5 Uses for QR Codes

Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...